Stupid Me

I hate it when things don't work. I wanted to set up Google Analytics Event Tracking on a new product suggestion feature we rolled out at Protein Supermarket to track engagement and conversions. Event tracking is used by most people to record an on page event such as pressing a…

The Mixpanel Footer Widget

An idea I found a while ago was the Mixpanel free analytics offer: Become a Mixpanel Partner by adding our badge Partners add the following code to get an additional 175,000 data points in their account. <a href="https://mixpanel.com/f/partner"><img src="//cdn…

Ghosted.it

I have been a fan of the Ghost blogging platform since it launched over a year ago but never wanted to really move from the free Wordpress version of a blog CMS I had been using. I came across Ghosted.it on Product Hunt, I signed right away and waited…

Google Shopping Advice

After working with Google Shopping for about a year now, I wanted to share some of the tips and strategies I found. The Feed When making an eCommerce Google Shopping feed, things change fast so make sure your own xml feed generates daily. If you are making a feed manually…

Button A/B Test

After looking into A/B testing for a few months, I set up Optimizely and tested some theories of mine. I was working on the Deep Blue Dive site which, because it is a diving store, uses a lot of blue in its design. My main issue was that the…

Going the extra mile

I've just been offered a job at Sinch, the exciting communications app start-up in Stockholm and San Francisco and I can not wait. But something I learnt along the application process got me thinking. For my application, I had to go through 3 interviews, a round of character references and…